On Tap

JDO RAW Shortlister 2023

Identity • 3D • Motion

The Challenge

Create a water brand that stands out and is worthy of a cult following by tapping into the tribe mentality.

The Insight

Festival seasons are thirsty seasons!
But single use cans and bottles contribute to the 23,500 tons of waste produced by festivals annually.

The Vision

By recycling festival waste into a reusable bottle, ON TAP combats throwaway culture, facilitating connections and experiences for festival goers and organisers alike.