On Tap
JDO RAW Shortlister 2023
Identity • 3D • Motion
The Challenge
Create a water brand that stands out and is worthy of a cult following by tapping into the tribe mentality.
The Insight
Festival seasons are thirsty seasons!
But single use cans and bottles contribute to the 23,500 tons of waste produced by festivals annually.
The Vision
By recycling festival waste into a reusable bottle, ON TAP combats throwaway culture, facilitating connections and experiences for festival goers and organisers alike.