Dyson Creative Challenge Runner Up 2023

Strategy • Identity • Motion • Copy

The Challenge

Create a visual identity for the O-Wind multidirectional wind turbine.

The Insight

The turbines are visually redefining the urban landscape, but they also offer the chance to reinvent urban infrastructure.

The Vision

Position O-Wind as part of the community, a brand that adds vibrancy to the urban landscape and highlights the innovation of renewable energy.