O-Wind
Dyson Creative Challenge Runner Up 2023
Strategy • Identity • Motion • Copy
The Challenge
Create a visual identity for the O-Wind multidirectional wind turbine.
The Insight
The turbines are visually redefining the urban landscape, but they also offer the chance to reinvent urban infrastructure.
The Vision
Position O-Wind as part of the community, a brand that adds vibrancy to the urban landscape and highlights the innovation of renewable energy.