O-Wind
Dyson Creative Challenge Runner Up 2023
Strategy • Identity • Motion • Copy
The Challenge
Create a visual identity for the O-Wind multidirectional wind turbine.
The Insight
The turbines are visually redefining the urban landscape, but they also offer the chance to reinvent urban infrastructure.
The Vision
Position O-Wind as part of the community, a brand that adds vibrancy to the urban landscape and highlights the innovation of renewable energy.
![](https://freight.cargo.site/t/original/i/326706ea241a74b717a5f200d8e88daf8747ca6de5c6a0f739174329955a0a2f/crowded-turbine.jpg)
![](https://freight.cargo.site/t/original/i/14861b4fce3b74cd0fa54fa521303cdb53abdf99b4b9a9408ec569a376c4d7f3/LOGO-GIF.gif)
![](https://freight.cargo.site/t/original/i/b2d96920ba7d2b6b035ec516bdfb123f59cfa9631ca26b5a5b2fb31c3731c22f/Asset-5.jpg)
![](https://freight.cargo.site/t/original/i/418f35c39fd504c7cb06f1c52606c45a62c2bbe67fe8928701a8b51b21f273e7/Asset-4.jpg)
![](https://freight.cargo.site/t/original/i/f4677e7f131f8c9a17abc0d6514470c659187e814c0ca2bc82fe091b1e8a4eed/street-billboard.jpg)
![](https://freight.cargo.site/t/original/i/e829de649f49501087e8006e1b4df6a9a7c9fd735ca5a6e3a66290cc551aebff/Compressed-Portal-Gif.gif)
![](https://freight.cargo.site/t/original/i/4f470934289826e6f8ddd46ef612097feb4c21c1399c53641155d365cf2c8049/Asset-6.jpg)
![](https://freight.cargo.site/t/original/i/d8fef5ef97e02e89b07fc8a1d5df5bbbeb5f9d6a764043053e2ff20d26d739f4/Meter-Turbine.jpg)
![](https://freight.cargo.site/t/original/i/6bb5934d331276187a84a0382a0f66d3fa611821384325076fc85786622618f6/tfl-sponsor.jpg)
![](https://freight.cargo.site/t/original/i/cb69dd079b4f9d5f5ca5edb011a44f9678e627c2a25221026d8907a319aa5a4d/bus-lane.jpg)
![](https://freight.cargo.site/t/original/i/a09a9eadaaf0d75419f44b9c1a909458781ec44ef279ae22d1da83e2df667cc9/Custom-bus-stop.jpg)
![](https://freight.cargo.site/t/original/i/d24ef244b148003e09ffd5dcff65c24687af201a1724109809fca731926d6833/Bus.jpg)
![](https://freight.cargo.site/t/original/i/465e7881f0bab1f5f4f0b85fec6206f71a4ccd7b865bdebf14e4c700b59fb53c/dyson_0001_Final-Bike-2.jpg)
![](https://freight.cargo.site/t/original/i/18012f388dd211f712f853b17d41e6aa530c349d808d6ad043beb5673e5708cd/dyson_0002_oyster-card.jpg)
![](https://freight.cargo.site/t/original/i/7358af22642273eb011ca58e6db75c444aad1a70ded2e94552303edcf04ff0e9/Green-Routes.jpg)
![](https://freight.cargo.site/t/original/i/9022e8db34eb3dd940becca14150b21cb9f0a453b1ac4de074f6dd00460319d0/community-route.jpg)