Need to Know



IDENTITY | STRATEGY

The Challenge


Create an identity for a news and careers platform that engages young adults aged 15-18 years old.

The Insight


The target audience have a desire for a platform that gives blatant, unbiased events however, visually stimulating

The Vision


An identity that 
connects tomorrows leaders with the world around them and empowers them to become the ambassadors that they have the potential to be.