Need to Know
IDENTITY | STRATEGY
The Challenge
Create an identity for a news and careers platform that engages young adults aged 15-18 years old.
The Insight
The target audience have a desire for a platform that gives blatant, unbiased events however, visually stimulating
The Vision
An identity that
connects tomorrows leaders with the world around them and empowers them to become the ambassadors that they have the potential to be.
![](https://freight.cargo.site/t/original/i/7c0fd73e94872f4fa2dcd99084ad62284473966385d2430b7ad1475f3f2328f4/social.jpg)
![](https://freight.cargo.site/t/original/i/b084fdbd5e641c3b757655e1dab1272767e7fce6f92b66ab4383f77523478ea4/understand.jpg)
![](https://freight.cargo.site/t/original/i/712ac447cee55a4f628c60ab3a6f3ce0241fd4599f67f999d92ee0b836bb2192/Logo.jpg)