Duolingo Maths: Blipped!


D&AD Submission

UX • Motion

The Challenge


Inspire new audiences to build new maths habits 

The Insight


In Britain, 1 in 8 children aged 8-10 years old suffer with maths anxiety, reporting low self esteem and a narrow view of maths.

The Vision


A touring installation that brings Duolingo's gamified style of learning into a physical space, creating an interactive problem- solving experience.