Math anxiety holds too many young minds back. In Britain, 1 in 8 children aged 8-10 struggle with confidence in math, often seeing it as rigid and intimidating. But what if math felt more like play? What if, instead of stress and self-doubt, children experienced curiosity, joy, and a sense of accomplishment?

To help shift perceptions and introduce new audiences to better math habits, Duolingo needed a solution that made math feel less like a challenge and more like an adventure. Enter Duolingo: Blipped—a conceptual gamified brand activation designed to destigmatise math through physical play. By taking the principles of Duolingo: Math beyond the screen and into a hands-on, immersive space, we can transform the way children engage with numbers.

This vision comes to life as a touring installation that turns problem-solving into an experience worth exploring. A space where math is no longer a source of anxiety but an open-ended puzzle waiting to be solved. Here, every challenge is an chance to see numbers in a new light. Playful, interactive, and dynamic, Blipped invites children to experience math as it should be—engaging, rewarding, and full of possibility.
Brand Activation
Strategy 
Identity
Motion
Copy Writing