Revolutionising the way environmental stories are told, My World Film Grant needed an identity bold enough to demand attention and flexible enough to let its films speak for themselves.

Rather than relying solely on Western film crews to document environmental stories across the globe, My World empowers emerging filmmakers to tell their own stories about their own regions. The result is a collection of intimate, authentic, and impactful films that reach audiences worldwide.

At the heart of My World’s identity is a timeless mark and a deep “grassroots” green —a representation of the grant’s invaluable mentorship and planetary purpose. Driving the brand further is a dynamic grid motif influenced by UTM coordinates. This satellite-style framework reflects the vast locations in which My World operates, maintaining a strong brand presence whilst allowing each film to take centre stage. 

Spanning seven distinct swatches, a colour palette drawn from the Earth’s biomes seamlessly adapts to the landscapes and narratives it represents. Ultimately, the brand rollout values social application to further the brand mission —My World is more than a film grant, it’s a movement that redefines how environmental stories are told, by those who live them.



Strategy 
Identity 
Motion
Brand Guidelines