Based in Brighton, where the coastal coffee scene is as vibrant as the city itself—brimming with artisan roasters, organic independents, and eclectic cafés—Kaffeine needed to find a way to stand out.

With just a menu inspired by the owners’ love of travel and a venue designed to showcase local talent, Kaffeine’s purpose emerged naturally: to foster a people-first community driven by connection and creativity.

The goal was to craft a brand identity that felt both authentic and adaptable—one that could seamlessly weave itself into any subculture while staying true to its roots.

At the heart of this identity is the tagline "Brighton's Common Ground"—a tribute to coffee’s unifying power and Kaffeine’s role as a hub for conversation, culture, and community.

Visually, the brand takes shape through a stamp-like frame—a nod to travel and discovery that doubles as a seal of approval, allowing Kaffeine to embed itself effortlessly into various spaces. The brand’s voice is reinforced by a dual-typeface approach, balancing practicality with playfulness, enabling it to speak with both industry authority and laid-back charm.

Kaffeine isn’t a coffee shop. It’s a meeting place, a cultural catalyst, and a reflection of Brighton’s dynamic spirit, they just happen to serve great food and drink too.

Strategy 
Identity
Copy Writing